📣Marketing and Growth Plan

The Marketing and Growth Plan for Akarun aims to create a robust strategy to increase visibility, drive user acquisition, and foster community engagement. By leveraging cross-promotional events, strategic partnerships, influencer marketing, and targeted advertising, Akarun will build a strong presence in the gaming and blockchain sectors. Below is a detailed and expansive approach to the plan, including a new referral program designed to incentivize user growth.

Go-to-Market (GTM) Strategy

Cross-Promotion Tournaments

Akarun will partner with leading gaming platforms, esports organizations, and blockchain communities to host branded tournaments. These tournaments will be named after our partners and will feature AKA tokens as prizes, which will be purchased through the partner’s network. Each tournament will last one week and will be heavily promoted through both Akarun’s and the partner’s channels. Promotion will include social media posts, email campaigns, and in-game notifications. To maximize reach and engagement, each tournament will also be supported by influencers. These influencers will create engaging content—such as live streams, gameplay videos, and social media updates—to keep the tournament in the spotlight throughout its duration.

Key Opinion Leaders (KOLs)

To further amplify our reach, Akarun will collaborate with influential figures in the gaming and blockchain spaces. These KOLs will produce content such as reviews, tutorials, and interviews. By working with KOLs who have substantial followings and a strong presence in relevant communities, Akarun will gain credibility and attract a broader audience. Engagement metrics, including views, likes, shares, and comments, will be closely monitored to assess the effectiveness of these collaborations and adjust strategies as needed.

Traditional Advertising

Akarun will run targeted advertising campaigns within popular Web2 mobile games to capture the attention of gamers interested in blockchain technology. We will use various ad formats, including banner ads, interstitial ads, and rewarded video ads. The ad creatives will be designed to highlight Akarun’s unique features and benefits, aiming to drive user acquisition and engagement.

Strategic Partnerships

In addition to tournament collaborations, Akarun will form partnerships with other companies in the gaming and blockchain sectors. These partnerships will focus on co-branded campaigns and cross-promotional activities. Joint events, shared content, and collaborative marketing efforts will be key components of these partnerships, helping to leverage the strengths of both Akarun and its partners.

Social Media Advertising

Social media will play a crucial role in our marketing strategy. We will run targeted ad campaigns on platforms such as Facebook, Instagram, Twitter, and TikTok. These campaigns will utilize demographic and interest-based targeting to reach potential users. The ad creatives will be crafted to capture attention and drive conversions, with clear calls-to-action encouraging users to explore Akarun.

Detailed Marketing Activities

Influencer Marketing

Influencer marketing will be a cornerstone of our strategy. We will identify and engage with influencers who have a strong presence in the gaming and blockchain communities. These influencers will be involved in various campaign types, including product reviews, gameplay streams, and promotional posts. Clear agreements will be established regarding deliverables, timelines, and compensation. Performance will be tracked using analytics tools to measure the impact of influencer campaigns on user acquisition and engagement.

Content Marketing

Content marketing efforts will include publishing articles and blog posts on topics related to Akarun’s features, industry trends, and gameplay tips. This content will be shared on Akarun’s blog, Medium, and other relevant platforms. Additionally, we will create educational content such as guides and video tutorials to help users understand how to use AKA tokens and participate in the Akarun ecosystem.

Public Relations

Public relations activities will involve distributing press releases about major updates, milestones, and partnerships to industry media. We will also build relationships with journalists and media outlets to secure coverage in gaming and blockchain publications. Interviews and feature articles with Akarun’s leadership team will help build credibility and visibility.

Community Building

Building a strong community around Akarun will be essential. We will engage with users on forums such as Reddit, Discord, and specialized gaming communities. Interactive events, including Ask Me Anything (AMA) sessions and community challenges, will be hosted to foster direct interaction and gather feedback. These activities will help us understand user needs and improve the overall experience.

Email Marketing

Our email marketing strategy will involve sending regular newsletters with updates on Akarun’s features, upcoming events, and promotions. Targeted emails will be sent based on user interests and behaviors to deliver personalized messaging. A/B testing will be used to optimize email formats, subject lines, and content for maximum effectiveness.

Search Engine Marketing (SEM)

Search engine marketing will focus on running targeted pay-per-click (PPC) campaigns on Google. We will target keywords related to gaming, blockchain, and cryptocurrency to attract relevant traffic. Ad groups will be created based on different themes and user intents, and campaigns will be optimized based on performance metrics and competitive landscape.

Affiliate Marketing

An affiliate program will be developed to encourage third-party websites and influencers to promote Akarun. Affiliates will earn commissions based on their performance, and tracking mechanisms will be implemented to monitor their effectiveness. The program will be optimized based on performance data and affiliate feedback.

Events and Conferences

Akarun will participate in major gaming and blockchain conferences to showcase the platform and network with industry professionals. Booths will be set up with interactive demos to engage attendees, and workshops or presentations will be conducted to share insights and build brand awareness.

Gamification and Contests

In-game contests and community challenges will be organized to boost engagement. These contests will feature rewards in AKA tokens and will be promoted through in-game notifications, social media, and community channels. Challenges will encourage users to create content, participate in activities, or achieve milestones.

User Experience Enhancements

Ongoing user experience improvements will be a priority. We will gather feedback through surveys and support channels to address user issues and enhance the gameplay experience. Regular updates and new features will be released to keep the game fresh and engaging, with clear communication to users about these changes.

Referral Program

Program Overview

To incentivize user growth and reward both new and existing users, Akarun will introduce a referral program. Under this program, users who invite others to join Akarun will receive AKA tokens as a reward, provided that the invited person begins playing the game. The new user will also receive AKA tokens immediately upon registration.

Referral Mechanics

• Invitation Process: Existing users can generate unique referral links to invite friends and acquaintances to Akarun.

• Reward Structure:

  • Referrer Reward: The referrer receives AKA tokens only after the invited user starts playing the game, ensuring the creation of genuine users.

  • New User Reward: The new user receives AKA tokens upon successful registration, which can be immediately used within the game.

• Anti-Fraud Measures: To prevent the creation of fake accounts, the referrer’s reward is contingent upon the invited user actively engaging with Akarun. The system will track and verify active participation before issuing rewards.